You can’t teach an old dog new tricks?
Freitag — Out of the Bag is a new book published by Lars Müller Publishers, offering a candid look at how the small creative start-up, Freitag, has evolved into a successful global brand. Selling over 300,000 bags a year made from used materials, brothers Daniel and Markus Freitag, their coworkers and collaborators give an in-depth look at what goes on behind the scenes. Through a strong brand-identity, clever marketing and unconventional thinking, Freitag bags have achieved the level of cult status. Thank-you Bettina at Lars Müller Publishers, for the images seen here.
Design: Jacques Borel
11.6 x 17.8 cm, 4 ½ x 7 in, 280 pages, 310 illustrations, paperback